To make excellence a national characteristic of Scotland
To lead the advancement of excellence through products and services that stimulate continuous improvement in Scottish organisations
Leading with Vision, Inspiration & Integrity: Our leaders are role models for the values and ethics of our organisation and provide clear direction and support to ensure our staff are treated with fairness and respect.
Managing with Agility: We identify and respond effectively and efficiently to opportunities and threats.
Creating a Sustainable Future: We strive to enhance our performance whilst simultaneously advancing the economic, environmental and social conditions within the communities we touch.
Sustaining Outstanding Results: We monitor progress towards our vision and mission by using an appropriate set of measures. Employees focus their activities towards the organisation’s mission and strategic objectives.
Succeeding through the Talent of People: We value our people and create a culture of empowerment for the achievement of both organisational and personal goals whilst maintaining a healthy work/life balance.
Harnessing Creativity and Innovation: We increase value and levels of performance through continual and systematic innovation.
Developing Organisational Capability: We strive to enhance our capabilities by effectively managing change within and beyond our organisational boundaries.
Adding Value for Customers: We add value for customers by understanding, anticipating and fulfilling needs, expectations and opportunities.